How does OTT work and deliver a seamless entertainment experience

Ever since internet service providers have started giving unlimited data to customers, the number of internet users has increased. There are more than 40 providers of OTT platforms in India , which offer original media content over the internet.

The user experience with OTT content is seamless and easy to access on any screen. In addition, there are many other benefits including reduced buffering which makes watching programs a lot more enjoyable without commercial or ad interruptions. OTT applications make life more fun by offering your favorite TV shows, web series, and movies. So, all that is left to do now is relax and watch your favorite shows and movies.

How to consume OTT content?

With the availability of mobile OTT devices, customers only need a high speed internet connection and any device that supports apps or browsers. You can stream content on your tablet or mobile phone at your convenience. The different devices on which you can enjoy OTT content are:

• Mobile OTT Devices

  Smartphones and tablets can download OTT apps to stream on the go.

• Personal Computers:

  You can access OTT content from desktop-based apps or web browsers.

• Connected TV Devices:

  The most common examples include Apple TV, Fire TV, and more. Game consoles, like PlayStation, also often support OTT apps.

How is OTT monetized?

It is often confusing to figure out how OTT platforms make money because they offer so much different content at such competitive rates. Broadly, there are three ways in which OTT can be monetized:

• SVOD (subscription video on demand)

  Users pay a weekly, monthly, or yearly price that allows them to access the entire library of content for that platform.

• AVOD (advertisement video on demand)

  Users watch content with ads in the middle, allowing the platform to earn ad revenue.

• TVOD (transactional video on demand)

  Users watch content on a pay-per-view basis instead of accessing an entire library. This works well if users just need to watch one or two films, and aren’t huge TV or film buffs.

With so many OTT providers to choose from, ensure that you have a good internet connection for your streaming experience. To enjoy a seamless OTT experience switch to a high-speed internet connection with Hathway broadband.